Where Did They Start
SPK Outdoor Furniture is a Canadian-made outdoor furniture brand focused on premium craftsmanship, durability, faster shipping and long-term value. When SPK partnered with 6ixSenses, the business was entering the market at an early stage of its digital journey and required a cohesive ecosystem to support growth. While the product offering itself was strong, SPK needed a central e-commerce presence, integrated digital systems to manage enquiries and customer data and a scalable framework to clearly communicate product value online. This digital and operational foundation was essential for launching credibly and competing in the premium outdoor furniture and high-ticket e-commerce space.
Problem & Solution
The Challenge
SPK needed to establish brand credibility quickly while operating as a lean founder-led business. Without an e-commerce infrastructure, digital systems or media channels in place, the brand faced limitations in generating demand, managing leads and scaling efficiently. The challenge was not incremental optimization, but building a conversion-ready digital business from zero with systems that could support long-term growth.
The 6ixSenses Solution
6ixSenses designed and implemented a complete digital growth ecosystem for SPK, combining strategy, technology and execution across e-commerce, systems and media.
E-commerce Platform & Digital Experience
- Developed a custom e-commerce website with a premium conversion-focused digital experience
- Implemented structured product architecture and clear value communication
- Optimized checkout flows for high-ticket product purchases
- Built SEO-ready foundations with structured metadata and performance best practices
Digital Systems & Infrastructure
- Implemented digital systems and infrastructure to support lead generation and operations
- Set up Google Analytics 4, Google Search Console and Google Tag Manager for full performance visibility
- Integrated CRM, email automation and cart abandonment workflows
- Configured professional business email infrastructure via Google Workspace
Development & Engineering Optimization
- Provided ongoing development and engineering support
- Improved Core Web Vitals, site performance and technical SEO
- Conducted quality assurance to ensure stability and usability standards
Media Activation & Demand Generation
- Executed paid and organic media activation across Google Ads, Meta platforms and Facebook Marketplace
- Applied audience segmentation, retargeting frameworks and creative optimization
- Enabled efficient testing, learning and scalable campaign growth
Brand Visibility & Strategic Partnerships
- Supported premium brand exposure through strategic collaborations, including product showcases at Muskoka Fashion Week
- Enabled high-credibility brand placement with products featured at JW Marriott
- Facilitated exploratory brand expansion discussions in collaboration with the Government of St. Kitts & Nevis, opening pathways into hospitality and residential markets in the Caribbean
Within the first six months, this approach transformed SPK from a zero-presence brand into a fully operational and data-enabled e-commerce business.
Where Are They Now
SPK now operates with a fully integrated e-commerce and marketing ecosystem, which is supported by scalable systems and data-driven decision making.
Based on industry benchmarks for premium furniture brands launching from zero and the infrastructure implemented by 6ixSenses, SPK is positioned for:
- 40-70% expected growth in qualified organic traffic within 6-9 months as SEO and content foundations mature
- 1.5-3% projected conversion readiness on high intent product pages, aligned with premium e-commerce benchmarks
- 25-40% expected improvement in cost-per-lead efficiency within the first 90 days through structured testing and retargeting
- 30-50% projected year-over-year revenue growth once campaigns reach stable optimization
More importantly, SPK now has the systems, tracking and operational foundation required to scale sustainably.
The Sum Up
This project demonstrates how 6ixSenses helps brands move beyond individual tactics to build complete and scalable digital business systems. SPK Outdoor Furniture now operates with a performance-ready ecosystem, from e-commerce development and digital infrastructure to media execution, built to support sustained growth in a competitive and high-ticket market.
